ideas42
NARRATIVE CHANGE
I worked with my team to create a promotional event video for a ideas42. The video aimed to encourage local Bronx business owners to promote their locations as event venues for Bronx residents to attend. I collaborated closely with the team throughout the pre-production, shooting, and editing stages to ensure that the final product effectively conveyed the message and captured the attention of the target audience.
In pre-production, I worked closely with ideas42 and my team to conceptualize the video and determine the overall message and tone. I also helped with planning the shoot, and creating a shot list to ensure we captured all the necessary footage. During the shoot, I used my expertise in camera operation, lighting, and sound recording to ensure high-quality footage. I also worked closely with the team to direct talent and ensure everyone was on the same page.
In post-production, I used my skills in video editing to craft the final product. I collaborated with the team to review and make revisions to the edit until we were all satisfied with the final result.
Overall, my work sample demonstrated my ability to effectively collaborate with a team while showcasing my technical skills in pre-production, shooting, and editing.
UNEARTHING STORIES OF WATER
I produced a short film titled "Unearthing Stories of Water," commissioned by the North Bronx Collective. The film showcases a procession that took place starting in Inwood, Manhattan, and ending in Van Courtland Park in the Bronx. The purpose of this procession was to raise awareness about environmental racism in the Bronx and to highlight the importance of preserving nature in the area.
As the director of the project, I pre-produced the shoot and directed three camera operators during the procession. I also produced and captured the sit-down interviews. I am currently in the process of editing the footage into a compelling short film that effectively captures the essence of the event.
The video above is a teaser for the film, while the video to the side features an interview with one of the participants, repurposed for social media platforms. I was responsible for editing both videos, including color correction, grading, and audio cleanup, ensuring high-quality final products.
GudFolx
RADIO
In the summer of 2022, I was tasked with producing a promotional video for GudFolx Radio, a podcast platform that amplifies LGBTQIA and non-binary voices and stories. I was honored to take on this project and worked closely with Mel, the commissioner, to bring their vision to life.
As the producer of the video, I directed the camera operators to capture the essence of the podcast platform and its mission. I then utilized my editing skills to bring the footage together, including color correction, grading, and audio clean-up, to create a polished and engaging final product. The result was a promotional video that effectively showcased the unique and powerful stories that GudFolx Radio strives to amplify.
CRUNCHYROLL
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TONY WEAVER JR.
As a video producer and editor, I collaborated with Crunchyroll's social media and communications team to create engaging content that targeted specific audiences. This involved partnering with notable influencer Tony Weaver Jr. to produce a series of social media posts and videos that successfully resonated with the intended audience.
By aligning with Crunchyroll's brand identity and utilizing Tony's expertise, we were able to create an authentic and compelling content series that generated significant engagement and buzz. Through this partnership, we effectively reached the target audience, resulting in increased brand awareness and engagement for Crunchyroll. Overall, working with Tony Weaver Jr. and the Crunchyroll team was a rewarding experience that highlighted the importance of collaboration and understanding the needs and interests of the target audience.
PINK ROOT PRODUCTS
I collaborated with Mariel Mejia, Founder of Pink Root Products to produce a compelling "About Me" video, which aimed to secure additional funding for the natural skincare brand from potential investors. Together with the Pink Root Products team, we crafted a video that effectively communicated the brand's values, mission, and story, featuring the founder discussing her personal journey and the brand's commitment to natural and sustainable ingredients.
The "About Me" video was a huge success, generating significant interest and engagement from potential funders and investors. It effectively captured the essence of the Pink Root Products brand and its unique value proposition, resulting in increased funding for the brand's growth and expansion. This project highlighted the power of video content in communicating a brand's message and story to potential investors and customers, and I'm proud to have contributed to Pink Root Products' success.