NIKE
Recess Studios
Client: Nike and Recess Studios tasked me with the Creative Direction of a campaign celebrating wellness influencers and entrepreneurs in NYC.
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Project: The project centered on showcasing Janice, the enterprising owner of Drip Studios & Juice Bar in Washington Heights. Our objective was to encapsulate Janice's influence and her establishment's role within the community.
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Scope of Work: As the Creative Director, I collaborated with Recess Studios to thoroughly understand the campaign's subject, objectives, and multimedia potential. I spearheaded the planning for the event capture at Drip Studios, aiming to weave Janice's narrative with Nike's brand ethos seamlessly. My leadership involved devising detailed briefs and treatments to guide the video and photography teams on their creative journey.
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Results: This project underscored my ability to navigate high-pressure environments and deliver under tight deadlines with a leading global brand. I demonstrated expertise in managing intricate marketing workflows and creating content that resonates. My passion for storytelling was evident as I successfully melded diverse elements into a coherent and captivating narrative.
SOUL FLIGHT
TRAVEL
Client: Soul Flight Travel's mission is to inspire people to travel deeper. Offering travel experiences encompassing self-discovery, cultural immersion, adventure, relaxation, and everything in between—essentially, moments that make one feel truly alive.
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Project: The aim was to curate a versatile visual library, including photos and videos from a recent Costa Rica expedition organized by the agency. The project's objectives included crafting business mission videos, capturing testimonials, and producing a compelling recap video. These assets are intended to enhance the brand's online presence and facilitate B2B engagements.
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Scope of Work: My role involved developing the brand's narrative, planning the shoots with detailed shot lists and treatments, and directing on-site activities in Costa Rica with a team of skilled videographers. The four-month project spanned the entire production spectrum, from the initial concept to the final edits, working in close partnership with the founder of Soul Flight and coordinating with video production teams.
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Results: The successful completion of this project highlights my capacity to lead collaborative efforts with teams and business partners effectively. It underscored my adeptness in pre-production planning, coordinating with vendors, and managing post-production teams. The delivered content successfully captured the essence of Soul Flight Travel's brand, engaging the intended audience and fulfilling the project's promotional goals.
ideas42
Client: The client was ideas42, a research organization aiming to encourage local Bronx business owners to promote their locations as multi-purpose venues for Bronx residents.
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Project: The project involved the creation of a promotional event video and biographical short-form videos. This required collaboration throughout the pre-production, shooting, and editing stages to ensure an effective and engaging final product.
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Scope of Work: The work entailed conceptualizing the video's message and tone, planning the shoot and creating a shot list, operating the camera, lighting, and sound recording, and directing talent. In the post-production phase, I utilized video editing skills to finalize the product, collaborating with the team to review and revise the edit until it met our collective satisfaction.
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Results: The completion of the promotional event video showcased my ability to collaborate effectively with a team. Additionally, it demonstrated my technical proficiency in the pre-production, shooting, and video editing stages. The final products effectively conveyed the intended message and captured the attention of the target audience.
UNEARTHING STORIES OF WATER
Client: The client was the North Bronx Collective, a community organization focused on raising awareness about environmental racism and the importance of preserving nature in the Bronx area.
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Project: The project was a short film titled "Unearthing Stories of Water," which showcased a procession from Inwood, Manhattan to Van Courtland Park in the Bronx. The film also includes sit-down interviews and teaser and interview videos for social media platforms.
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Scope of Work: As the director of the project, my tasks encompassed pre-production of the shoot, directing three camera operators during the procession, producing and capturing the sit-down interviews, and editing the footage into a compelling short film. I was also responsible for editing, color correction, grading, and audio cleanup of both the teaser and interview videos for social media platforms.
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Results: The project is currently in the editing stage for the main film. However, the teaser and the repurposed interview videos have already been completed, demonstrating high-quality audio-visual production and editing skills. These videos effectively encapsulate the essence of the event and the intended message, serving as compelling promotional materials for the short film.
GudFolx
RADIO
Client: The client was GudFolx Radio, a podcast platform dedicated to amplifying LGBTQIA and non-binary voices and stories.
Project: The task was to produce a promotional video that encapsulates the essence and mission of GudFolx Radio.
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Scope of Work: As the producer, my responsibilities included directing camera operators, capturing the ethos of the platform, and editing the captured footage. This involved color correction, grading, and audio clean-up to create a polished final product.
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Results: The outcome was a promotional video that effectively showcased the unique and powerful narratives GudFolx Radio aims to highlight. The video effectively captured the platform's mission and was well-received by the client, adding value to their promotional efforts.
CRUNCHYROLL
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TONY WEAVER JR.
Client: The client was Crunchyroll's social media and communications team, a premier anime streaming service aiming to create engaging content for their target audience.
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Project: The project involved creating a series of social media posts and videos featuring notable influencer Tony Weaver Jr. to resonate with a specific target audience.
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Scope of Work: My responsibilities included collaborating with the Crunchyroll team and Tony Weaver Jr. to produce and edit engaging and authentic content. This process involved aligning with Crunchyroll's brand identity, utilizing Tony's expertise, and deeply understanding the needs and interests of the target audience.
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Results: The series generated significant engagement and buzz, effectively reaching the target audience. This led to increased brand awareness and engagement for Crunchyroll, demonstrating the power of effective collaboration and audience-centric content creation.
PINK ROOT PRODUCTS
Client: The client was Mariel Mejia, Founder of Pink Root Products, a natural skincare brand seeking additional funding from potential investors.
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Project: The project involved creating an "About Me" video to effectively communicate the brand's values, mission, and story, featuring the founder's personal journey and the brand's commitment to natural and sustainable ingredients.
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Scope of Work: My role was to collaborate with the Pink Root Products team to produce a compelling video. We carefully crafted the narrative to encapsulate the essence of the brand and its unique value proposition.
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Results: The "About Me" video was highly successful, generating significant interest and engagement from potential investors. It effectively presented the brand's unique value, resulting in increased funding for the brand's growth and expansion. This project underscored the power of video content in conveying a brand's message to potential investors and customers.